Strathcona Park Lodge - Marketing Materials

The famous Strathcona Park Lodge has been an adventurer’s hub for 60+ years and they were hoping for a refresh on some of their marketing materials. This will be a two-part project with the business, information and postcards being rolled out before the 2019 summer started, and will be followed up with letterhead and digital marketing materials being developed in the fall.

They selected a simplified wood block print style, and wanted to keep the colors minimal, while imparting the rustic and outdoor nature that the Lodge values.

The ‘Lodge’ is an amazing location on the west coast of Vancouver Island, BC. They train outdoor education guides via their COLT program, but also have the full facilities to host individuals, families, events and school groups who can engage with the myriad of courses and programs they provide, facilitated by the instructors and guides who work and often live, onsite.

With zip-lines, ropes-courses, canoes, kayaks, paddle boards, rock-climbing, a new beach sauna, an eating-hall with delicious local fare, and a gorgeous location on Upper Campbell Lake, who wouldn’t want to buy a little postcard and write home about it?